in the spotlight:
Jo Burns, Senior Creative Designer
Meet our Senior Creative Designer, Jo, a southerner who found her roots in the north after moving to study textiles at Huddersfield University. With over two decades of industry experience, Jo possesses a wealth of knowledge in window shading textiles and commercial pattern design.
However, that's not all Jo brings to the table! She's a versatile talent, adept at everything from designing and curating multiple fabric collections to designing and dressing exhibition stands and showrooms.
Set styling and project managing photoshoots as well as Marketing projects, she’s the magic behind our TV advertisements! Keep an eye on our social media channels to see Jo's creative brilliance in full swing.
We recently took the opportunity to sit down with Jo, delving into the world of creative design and discovering what inspires her.
Meet our Senior Creative Designer, Jo, a southerner who found her roots in the north after moving to study textiles at Huddersfield University. With over two decades of industry experience, Jo possesses a wealth of knowledge in window shading textiles and commercial pattern design.
However, that's not all Jo brings to the table! She's a versatile talent, adept at everything from designing and curating multiple fabric collections to designing and dressing exhibition stands and showrooms.
Set styling and project managing photoshoots as well as Marketing projects, she’s the magic behind our TV advertisements! Keep an eye on our social media channels to see Jo's creative brilliance in full swing.
We recently took the opportunity to sit down with Jo, delving into the world of creative design and discovering what inspires her.
When did you start working at the company and how far have you come since you started?
When I started working at Louvolite, which was over 20 years ago, I was the only creative designer in a Marketing team of just 3.
Over the years the department has expanded to 10 brilliant minds – 8 of which are women. They are all intelligent and a highly creative team who have grown within their job roles and have made a positive impact on the company.
I've always been interested in pattern design and fabrics and during my textiles degree course at university I fell even more in love with the world of fabrics, interior design and styling. This, along with a lot of hard work, has helped me flourish and become an integral part of the Louvolite team, where I am currently working on my 11th fabric collection launch as well as customised collections!
How would you describe your style?
I am a massive fan of Scandinavian design and mid-century modern – the perfect pairing!
Scandinavian design is all about minimalism, simple and clean lines, functionality, and pared back style. Generally, walls are light to draw in the natural light and the use of natural materials in furniture and wood flooring add an instant layer of warmth. Layers of textures are created using throws, blankets and cushions which make an area soft and inviting and add interest to a space.
"never be afraid to try new things"
What is your favourite room in the home?
That’s a tough one! I love our sitting room – it’s a good size so we were able to fit in a large corner sofa – there’s room for all the family to snuggle up on for movie nights! It feels especially cosy with my Perfect Fit motorised Vision blinds - in fact, most of my blinds at home are motorised Vision blinds. They give us so much flexibility with light control & privacy.
But, if I had to pick one it would be our kitchen/diner –we knocked two rooms into one and added an extension so we have a great space. It’s light and airy so it's perfect for most situations whether we are cooking, eating, working, or having gatherings with friends and family - there is plenty of space for dancing! Having Perfect Fit Shutters Lite in this space makes it feel much cosier, especially in the winter. Aesthetically they are great as they complement the style of my interior and the Scandi look I love.
Where do you draw inspiration from when designing?
We visit international trade fairs throughout the year to gather ideas and identify trends, but Pinterest is my instant go-to! I also follow lots of designers and brands on Instagram as it’s a great way of watching trends and spotting what’s up and coming from big designer brands to independent retailers, stylists and bloggers. I think the internet has made interior design/styling/trend awareness more accessible to everyone. Here are some of my favourite bloggers and Instagram accounts below.
Lastly, what advice would you give to women who are just starting out?
No career path is without challenges so never be afraid to try new things if what you’re doing doesn’t feel right. Don’t hesitate to speak up when you have ideas or opinions, your voice matters and is just as important as anyone else’s. If you love what you do it will show in your work so believe in yourself and never stop learning - but remember to have fun along the way too!
Lastly, what advice would you give to women who are just starting out?
No career path is without challenges so never be afraid to try new things if what you’re doing doesn’t feel right. Don’t hesitate to speak up when you have ideas or opinions, your voice matters and is just as important as anyone else’s. If you love what you do it will show in your work so believe in yourself and never stop learning - but remember to have fun along the way too!